Project management-Scenario Assignment Essay Example | Topics and Well Written Essays - 2000 words

Project management-Scenario Assignment - Essay Example Measure of the extent to which a company’s benefits are achieved is known as value and this should be at optimum cost. As a manager of the battery manufacturing company, Bart Erry Ltd, I would employ risk management and assessment for evaluation of risks in order to take remedial actions in line with achieving these benefits and minimising loss of value to hazards and uncertainties. Risk profile is a defined set of risks that an organization is exposed to and describes when a risk should be considered acceptable as well as how the risk is affecting decisions of the organization and corporate strategy (Woodhead, 2001)1. Risk profiling involves outlining the risks according to priority and can be developed during risk analysis and used for the management of these risks. It enables the company to measure the likelihood of the threats occurring and the extent of disruption that can be caused by each type of risk. Profiling hence involves identification and quantification of risks where identification is simply finding or recognizing a particular risk that could affect the organization in achieving its goals. While in quantification the identified risks are evaluated and a data developed to help in outlining a disaster recovery plan. The battery manufacturing company, Bart Erry Ltd are currently facing a number of risks such as legal suit may be filed against them by the local community because of the chemical effluent which found its way into the river and killed fish. They also face relocation from their current location by the government. They as well face health hazard risk not only to the local community but to the company too because they may also depend on water from the contaminated river for several uses. The company may also face destruction of property by the angry local fishing community whom have been affected because the effluent from the company caused the death of fish that they

Benetton Case Study Example | Topics and Well Written Essays - 500 words

Benetton - Case Study Example As Ganesan and Krishna (2003) comments, Benetton calls its advertising and marketing activities as its communication strategy. Problems Benetton’s so called innovative communication strategy was not adequate to enhance its sales growth. Although, this advertising strategy had initially produced fruitful effects, it gradually caused dissatisfaction among customers, retailers, government bodies, and various international non-profit organizations. In most of the times, Benetton’s ‘shock value’ advertisements produced negative impacts on the public Customers did not get the opportunity to evaluate Benetton’s products since the company had not adequately advertised its products. Most of the times, company’s advertisements hurt the religious, racial, or political sentiments of different communities. Solution The company should not post advertisements that would hurt racial, political or religious sentiments. It is recommendable for the company not t o practice ‘shock value’ advertisements as its effectiveness depends on the mental perceptions of the viewers. An ultimate customer would always wish to see the company’s product collections. Therefore, the company must give great emphasis on displaying its new clothing collections.